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Article 10(1)
The CE conformity marking shall consist of the initials “CE.” The form of the marking to be used is shown in Annex III.

Article 10 gives practical details of CE marking. CE marking has only one meaning: conformity to European New Approach directives! It cannot be used for commercial purposes since all products concerned must bear this marking and other products may not bear it. CE marking is not a mark of origin. CE marking does not mean “manufactured in the EEC.”
The model set out in Annex III must not be distorted in any way (e.g. use of italic character dynamic or other visual impression).
N.B. CE marking must not be affixed to safety components under the Machinery Directive.

Article 10(2)
CE marking shall be affixed to machinery distinctly and visibly in accordance with 1.7.3 of Annex I.

Paragraph 2 states that marking must be distinct from the other inscriptions on the machinery and large enough to be clearly visible (the actual size will depend on size of the machinery).

Article 10(3)
The affixing of markings on the machinery which are likely to deceive third parties as to the meaning and form of the CE marking shall be prohibited. Any other marking may be affixed to the machinery provided that the visibility and legibility of the CE marking is not thereby reduced.

Paragraph 3 does not prohibit the affixing of other marks, such as the manufacturer’s logo, an optional quality mark, etc., but it does prohibit marks whose shape or meaning could be confused with CE marking.
There are also obligatory marks in European legislation which will continue alongside CE marking, such as those for explosive atmospheres, noise of construction equipment, etc.

CE marking must be affixed to the machinery itself. The directive provides for an exception for lifting accessories including components such as cables and ropes. Such products must be marked. The manufacturer may put the information on a plate or any other means firmly fixed to the accessory.

Article 10(4)
Without prejudice to Article 7: (a) where a Member State establishes that the CE marking has been affixed unduly, the manufacturer or his authorized representative established within the Community shall be obliged to make the product conform as regards the provisions concerning the CE marking and to end the infringement under the conditions imposed by the Member State; (b) where non-conformity continues, the Member State must take all appropriate measures to restrict or prohibit the placing on the market of the product in question or to ensure that it is withdrawn from the market in accordance with the procedures laid down in Article 7.

CE marking is reserved for products covered by a directive requiring it. Marking of products not covered by a New Approach Directive, such as on components or sub-assemblies referred to in Article 4(2), may be regarded as improper and abusive marking, and hence a more serious infringement.